Education Department Castello di Rivoli Museo d’Arte Contemporanea
In these days marked by an emergency that has deeply changed our habits, creativity is a fundamental tool to translate difficulties into new opportunities. Thus, the Education Department has launched and promoted a new campaign through its social media named #IOSTOCONLEARTENAUTE to keep moving in the journey through art. On this occasion, the Web is the ideal medium to create or maintain bonds and shape relationships… as if they were Fragments of a Lover’s Discourse.
We asked our audience to become the protagonist of a precious collective memory, made of individual pieces, by activating a special open call. We are inviting people (young people, teachers, parents, tourists and occasional visitors) that have visited Castello di Rivoli throughout the years and now have to stay just temporary away from it, to share their personal memories with an image, a short text or a quote using the hashtag #IOSTOCONLEARTENAUTE. We want thus to build a sort of sentimental reconstruction of past events that have interwoven in the history of Castello di Rivoli Museo d’Arte Contemporanea, underlining the bond between the museum and its public. A “call to arts” for all those who are close to us, a real not just symbolic act of proximity and interest, waiting for the moment when we will be able to reconnect with the Museum in other ways, besides the digital one which is though extremely helpful in this historical moment.